BUS 516 Entrepreneurship Project Presentation

Below is the Project Presentation slides of BUS 516 Entrepreneurship - prepared by Cherri Chiang and me.

CALMAT - BUS 516 Entrepreneurship_group_presentation

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BUS 516 Week 11 Assignment 3

Briefly describe your plan for executing your business plan after you receive the resources.

l1st phase

lIncorporation à Establish communication infrastructure & Operations à Website à Client

Describe your venture’s plans to act as an adaptive organization.

lAgile management

lConstantly review product, services, tech & info.

lPricing strategy to stay competitive

lOpportunity of partnership.

Describe the key business processes used by your venture.

lEarly preparation of project resources
Clear objectives, principles, milestone, confidence

lVendor relationship approach strategy
Verify, market study, response

lConsistency of scope definition
Agile development, monitoring

lGo slow to go fast
Lesson learnt, trust, capability, capacity

lCustomer Oriented
Social needs

BUS 516 Week 7 Assignment 2

Describe the customer and the target segment you have identified.

lfocused on two target customer groups (particularly women):

lProfessional who chronically overweight:

ltried numerous diet programs that fail.

lknowledgeable of most of the popular diet plans and are seeking a program that will impact on their weight gain.

lhighly motivated to find a solution but have experienced a sense of isolation.

lcraving a community approach to their weight problem.

lwant a system that will sustain them after they leave the treatment facility.

lProfessional who are facing adult-onset or health issue (obesity-heart-iabetes):

lThis group is highly motivated to make the lifestyle changes that will improve the quality of their lives.

llooking for a program that will tailor the fitness regimen around their health concerns but won't sacrifice results.

Both groups have incomes that exceed $50,000 a year and are college educated.

Develop a positioning statement using the template in Figure 11.4.

FC provides easy to use online calorie calculator tool with interactive journal and health report.

Unlike other Calorie Counter, we allow customization with qualified health consultants/ personal doctor services with wide and strong shared database with restauranters.

How will your venture sell its product and develop customer relationships?

lCore branding element

lSocial and Mobile Tech

lPartnership/ Collaboration networking.

lword of mouth.

BUS 516 Week 3 Assignment 1

What is your business name?
Food Counter

What is your mantra?
Make your life count!

What is your business model?

• Expertise in providing health care services and products
• Superior software paradigm - Online Calorie calculator tool application with interactive journal and health report.
• Using technology, FC tool can reach a large number of customers with minimal costs.
• Freemium business model – Web 2.0
• offering basic Web services for free to attract consumers, while charging a premium for advanced features.

What is your competitive advantage?

• Users Simply plug in food online search with nutritional information.
• There are numerous calorie-counting websites, not all of them are complete and comprehensive resources for everything you need to meet your:

• calorie goals,

• boost your nutrition,

• share and read health-minded tips and get all the updates and news on foods

• FC – one stop to provide you with all the guidance and support for a healthy lifestyle that make your life count.
• FC will customize according to each individual need with a database shared with:
• Health consultant or your own personal doctor.
• Restauranters/ Participating food operators.
  
• It has a built-in intuitive nature that quickly identifies which foods you will like, which recipes you might love to cook and its strong emphasis on community will put you in touch with other like-minded health enthusiasts.
• FC keep track your exercise, managing weight and networking with others.

Complete your SWOT Analysis

What is your strategy?

• External marketing message of FC is that Food Calorie tracking is enjoyable and easier to commit to using social and mobile tech.
• The message of “Make your life count" is illustrated with images and language that furthers this idea.
• Internal positioning goal for the CF staff is to develop tool to guide customers achieve social results as they are pursuing their fitness health goals. This also influences staff to stay healthy.
• Measurable results from this strategy are based on users feedback & referrals brought in,
  customer loyalty/attrition rate, and the attendance rates of web-users.
• Pricing/ Promotion strategy - introductory.

BUS 523 Strategic Management Project Presentation

Below is the Project Presentation slides of BUS 523 Strategic Management- prepared by Cherri Chiang and me.

CALMAT - BUS 523 Strategic Management Group Presentation

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BUS 523 Week 7 Assignment 5

Assignment 5
Chapter 7 ideas - Strategy Implementation

After reading this chapter - it trigger me to take the lead and initiative to implement the following 5 areas of improvement to build a High-Performance team which will take care and integrate below mentioned Functional strategies:

• Operations Strategy
• Research and Development Strategy
• Information Systems Strategy
• Human Resource Strategy

BUS 523 Week 3 & 5 Assignment 3 & 4

Assignment 3 & 4
Chapter 3, 4,5 & 6 ideas - Organizational Resources and Competitive Advantage/ Strategic Direction/ Business level Strategies/ Corporate Strategies

Another case study that will help to further elaborate the main points and ideas.




The Caterpillar brand represents the corporate entity, founded in 1925.
Caterpillar manufactures more than 500 products to serve construction, mining, forestry and power generation applications (broad product and business diversification)
More than 170 manufacturing facilities and thousands of suppliers around the world and distributes products in more than 190 countries.

Caterpillar's vision is a world in which all people’s basic requirements – such as shelter, clean water, sanitation and reliable power – are fulfilled in a way that sustains our environment.

Caterpillar's mission is to enable economic growth through infrastructure and energy development, and to provide solutions that protect people and preserve the planet.

Caterpillar's strategy is to provide work environments, products, services and solutions that make efficient use of the world’s natural resources and reduce unnecessary impacts on people, the environment and the economy. This means that Caterpillar leverage resources including technology and innovation to:


Caterpillar Inc's Future Strategy:
Vision 2020 strategy sets the stage for the next phase of the company’s leadership and growth in the global industries it serves.
The strategy includes a vision of the future where:

• Caterpillar is the recognized leader everywhere it does business.
• Caterpillar's products, services and solutions help our customers succeed.
• Caterpillar's distribution system is a competitive advantage.
• Caterpillar's supply chain is world class.
• Caterpillar's business model drives superior results.
• Caterpillar's people are talented and live Our Values in Action.
• Caterpillar work today helps our customers create a more sustainable world.
• Caterpillar's financial performance consistently rewards our stockholders.
  

Goals for the next five years are focused in three areas:

• Delivering superior results: Caterpillar aim to be a great long-term investment with total shareholder return in the top 25% of the S&P 500.
• Developing the best team of people: Employees will have a great, safe and inclusive place to work.
• Becoming the global leader everywhere we do business: Ensure customers will make more money with Caterpillar than with competitors.
  

Caterpillar's Critical Success Factors:
Culture.
Create a culture of sustainable development in all our business units and in all our daily work.

Operations.
Be consistent with our sustainability principles and contribute to enterprise-sustainable development goals.

Business Opportunities.

Identify and pursue business growth opportunities created by sustainable development.

Caterpillar capability/ competitive advantage - The Differentiator

What sets Caterpillar apart?

• 80 years of global product support heritage
• Solution leader
• Superior customer service through 180 Dealers - 1,890 Dealer branch stores; 1,467 Dealer rental outlets
• Enabled by world class parts distribution - Cat Logistics distributes more than 750,000 unique Caterpillar part numbers, with worldwide parts availability of 99.7%
• Caterpillar’s ability to get the right part in the right place at the right time separates us from the competition
• Broad and well establish history of international expansion.

Caterpillar Financial Analysis

A strong financial background and history established will help Caterpillar to continue to growth and maintain as the market leader. Below is the financial analysis outlook of Caterpillar Inc.

Caterpillar Corporate Social Responsibility - Core values:

• Integrity
• Excellence
• Teamwork
• Commitment

The Caterpillar Production System (CPS) is the common Order-to-Delivery process being implemented enterprise-wide to achieve our Safety, Quality and Velocity goals for 2010 and beyond.
The ultimate goal of CPS is the elimination of waste. Waste is any activity that consumes resources, but creates no value for the customer.

Caterpillar Expansion strategies:

Broad range of product categories - over 500 products

In addition to increasing sales of its core products, much of Caterpillar's growth has been through acquisitions - acquired 34 companies since 1951.