BUS 516 Week 3 Assignment 1

What is your business name?
Food Counter

What is your mantra?
Make your life count!

What is your business model?

• Expertise in providing health care services and products
• Superior software paradigm - Online Calorie calculator tool application with interactive journal and health report.
• Using technology, FC tool can reach a large number of customers with minimal costs.
• Freemium business model – Web 2.0
• offering basic Web services for free to attract consumers, while charging a premium for advanced features.

What is your competitive advantage?

• Users Simply plug in food online search with nutritional information.
• There are numerous calorie-counting websites, not all of them are complete and comprehensive resources for everything you need to meet your:

• calorie goals,

• boost your nutrition,

• share and read health-minded tips and get all the updates and news on foods

• FC – one stop to provide you with all the guidance and support for a healthy lifestyle that make your life count.
• FC will customize according to each individual need with a database shared with:
• Health consultant or your own personal doctor.
• Restauranters/ Participating food operators.
  
• It has a built-in intuitive nature that quickly identifies which foods you will like, which recipes you might love to cook and its strong emphasis on community will put you in touch with other like-minded health enthusiasts.
• FC keep track your exercise, managing weight and networking with others.

Complete your SWOT Analysis

What is your strategy?

• External marketing message of FC is that Food Calorie tracking is enjoyable and easier to commit to using social and mobile tech.
• The message of “Make your life count" is illustrated with images and language that furthers this idea.
• Internal positioning goal for the CF staff is to develop tool to guide customers achieve social results as they are pursuing their fitness health goals. This also influences staff to stay healthy.
• Measurable results from this strategy are based on users feedback & referrals brought in,
  customer loyalty/attrition rate, and the attendance rates of web-users.
• Pricing/ Promotion strategy - introductory.