BUS540 Marketing Project Presentation

Below is the Project Presentation slides of BUS 540 Marketing - prepared by Cherri Chiang and me.

Bus 540 presentation cherri_edmond

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BUS 540 Week 6 Assignment Checklist

Summary Wk6 Checklist

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BUS 540 Week 6 Assignment part 2 (re-visit)

As committed, it's time to re-visit Week 6 Assignment to review Google Analytics data on 9th of April.

• Build links to your site or blog


Links available on my blog.
http://lowedmond.blogspot.com/2010/03/new-website-found-for-san-jose.html
http://lowedmond.blogspot.com/search/label/Badminton%20Hot%20Deal

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Also the link to http://lowedmond.blogspot.com/ is also added to my:

1. Linked in - My Blog (Interesting information provided by linked in on the no. of view scored)
2. Twitter - Web
3. Facebook account. - Links
4. uLearn - Forums
   

• Analyze your Google metrics - ECD: 4/9

A) It's time to review the Google Analytics (GA) that i enrolled to since March 28.

• Manage to set up the GA tools on both of my blogs on 28th March and gather 2 weeks data.
• Below is the chart of the overview of both the website profile
• In summary, "usedracket blog" scored 40 visits and "My Blog" scored 113 visit.

B) Then, the following chart shows the Dashboard of "My Blog" website.

• We observed the peak of no. of visits happen started on 4th and 5th of April.
• This is because i posted the link in my Facebook account on 4th of April (two postings).

C) Let's review the Map Overlay summary (this is interesting for me as i can monitor where are the users from).

• Out of the 117 visits that "My Blog" scored - 74 visits generated from US and 43 from Malaysia.
• 74 visits from US are mainly from California area. Based on my analysis and prediction - The visitors are mostly from CALMAT MBA students, my colleagues & linked in users in Bay area. (shown below)
• Average time spent : ~12 minutes (prooven that CALMAT users are really doing their homework in reading blogs)

• Meanwhile, 43 visits are from my home country Malaysia and the visitors are mainly from my Facebook Malaysia friends - 31 out of 55 friends in my facebook account.
• And again, the visitors from Malaysia started surfing "My Blog" when i posted the link in my Facebook on 4th April
• As "My Blog" content is more on the MBA studies, Malaysia visitors did not spend much time surfing it as it is not in their interest.

D) Review of the traffic sources (another important part of the metrics)

• This piece of information provid eme the outlook of which sources that users/ visitor manage to find my websites.
• Top Traffics sources - "Blogger.com"
• Unexpected sources - "google search page."

E) Content Overview page.

• This is another interesting facts gather to monitor the traffic of visitors on specific page or posting.
• This give me the overview which content is able to attract the visitors.
  

Below is another Overall summary of the Dashboard of "usedracket.blogspot.com" website that i am monitoring.

• Post your findings in the forum for discussion – Done

BUS 540 Week 7 Assignment Checklist

Summary Wk7 Checklist

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BUS 540 Week 7 Assignment

Setting up a free MailChimp account for email marketing

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BUS 540 Week 6 Assignment Checklist

Summary Wk6 Checklist

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BUS 540 Week 6 Assignment

• Build links to your site or blog

http://lowedmond.blogspot.com/2010/03/new-website-found-for-san-jose.html

http://lowedmond.blogspot.com/search/label/Badminton%20Hot%20Deal

• Analyze your Google metrics – in progress (ECD: 4/9)

• Post your findings in the forum for discussion – in progress (ECD: 4/9)

BUS 540 Week 5 Assignment Checklist

Summary Wk5 Checklist

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BUS 540 Week 5 Assignment

Using Facebook and Twitter to promote my product.

Here we go with my facebook and twitter postings!


click image to go to my twitter posting.


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BUS 540 Week 4 Assignment Checklist

Summary Wk4 Checklist

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BUS 540 Week 4 Assignment

Creation of My Twitter, Facebook and LinkedIn Accounts and network invitation to CALMAT BUS 540 participants.


click image to go to my twitter account link
http://twitter.com/lowedmond


click image to go to my facebook account link
http://www.facebook.com/people/Edmond-Low/724319418


click image to go to my linkedIn account link
http://www.linkedin.com/pub/edmond-low/1b/20a/370

Also, I tried playing the Adwords tools (Google advertising tools)...i think..... I will stick with twitter/ facebook publisity for now....

BUS 540 Week 3 Assignment Checklist

Summary Wk3 Checklist


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BUS 540 Week 3 Assignment

Setting up your Blog and Google Analytics.

As required, i set up a new blog of a simple online business of selling/ buying used badminton equipments.

Here's the business blog link and is also posted in previous posting.

http://usedraket.blogspot.com/

http://lowedmond.blogspot.com/2010/03/new-website-found-for-san-jose.html

Also, set up and familiarize with Google Analytics tools (website tracking tools) for both of the website that i owned.


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BUS 540 Week 2 Assignment Checklist

Posting a checklist to ensure all the course work/ assignment is done and taken care of.
Summary Wk2 Checklist

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BUS 540 MARKETING ASSIGNMENT

Marketing Assignment here i come!

Alot of reading and slide to go through!

Interesting subject that keep my brain active with pictures of real world marketing happening globally.

Let's get into business (assignment)...no time to be wasted!

New website found for San Jose Badminton Fanatic Player/ Fan

Buy/ Sell Used Badminton Equipment Service in San Jose.

New blog in San Jose - http://usedraket.blogspot.com/

New! Buy and sell used good quality badminton racket.
Also, selling quality birdies/ shuttlecocks at affordable price.

Email usedracket@gmail.com