BUS 600 Week 1 Assignment 4

Assignment 4.

My Business Vision

My business vision got nothing to do with what I’m working right now. It will be my future business if there’s opportunity and when the time is right.

I would like open up a Music and Sports Arena café in San Jose and probably in US.
Here’s the initial fish bone of the business vision and plan.

Executive summary.

Sports and Music is the connection between human. These two elements allow human to get together and express themselves.

Arena Café is a full-service food house/ café that will help to improve social interaction of people in San Jose. Arena Café features:

1. Simple and comfort food and beverages influenced by western and asian cuisines with moderate prices.
2. Arena Café is the heaven for all live sports entertainment that is happening in the world with giant HD TV screen and at least 40 others TVs around each corner of the premise.
3. Arena Café will also provide free wi-fi internet service for the customers to work/ leisure and stay connected with the world and people.
4. Also included - free magazines and social business board for the customer that interested.
5. Live performers (soft music and all time favorites music performance)

Objectives:

1. First half year of operation monthly sales to reach ~$150,000
2. Sales of ~$200,000 monthly by the end of first year.
3. Sales of ~$2 million by first years

Mission:

1. Arena Café is the inspiration of the current social life around the world especially those that live in the urban metropolitan life. People will get together with their friends and families to watch a game or to listen to music.
2. Arena Café will be the choice of casual dining and coffeehouse venues as the premise will be design to accommodate up to 1000 patrons.
3. Arena Café will be located at the heart of San Jose, easy access to most of the residents. Best strategic place – Berryessa Near to the flea market (a lot of parking spaces available)
   Arena Café will provide affordable and hygiene and no MSG food, coffee and others special beverages.
4. Arena café’s will be the hub of entertainment for 948,279 San Jose populations. It will soon attract customers around Bay area and be part of the must go spot for any tourist to Bay area.
5. Patrons get the choice of watching the live PPV sports on our Giant HD TV with commentary audio. Added point compare to watching a sports game live in the stadium/ arena.Patrons can also relax while listening to live performers with their wish list all time favorite songs.

Keys to Success:

1. Product quality: Food/ coffee/ special house beverages (cocktail), and entertainment are our products.
2. Service: Good service and smiles from our courteous staff is important. Every staff need to be train to treat customers the right way and to make them feel comfortable. Customer pay for their rights.
3. Marketing: Target audiences as early as possible. The right information of the benefit of the affordable dining and entertainment in Arena café is important.
4. Management: Proper business plan/ code of conduct/ business core values/ training or employee management and quality will help in success.
5. Technology: Uses the current latest technology computing for company operation/ inventory/ data analysis is important. Allow monitoring of quality/ time/ product/ business trend.